Today, with so many websites vying for attention and only 24 hours every day, creating and maintaining an effective website has become more challenging than ever before.
That’s why we’ve put together this list of tips and tricks, to help you build a successful website that will engage and delight your customers while also making sure they can find it easily online!
Build a strong foundation.
Here’s a simple checklist to make sure your website is ready for the future:
- Is it secure?
- Does it load quickly?
- Is it mobile-friendly?
- Is it accessible to everyone?
Use well-designed images, videos, and graphics.
You should use images and videos to tell your story. They can help you explain concepts, show off products and services, and demonstrate your company culture. But they’re not just there to make things look pretty.
Images and videos are a powerful way to communicate with your customers because they evoke an emotional response that text alone cannot match. If a picture is worth 1,000 words (and it is), then an image with sound must be worth at least 200 trillion!
The problem with most images on websites today is that they aren’t very good — either in quality or relevance — which makes them less effective at communicating than they could be. So make sure any images you use on your website are high quality and relevant:
- High-quality means large enough that people can zoom in without losing clarity (for example, if you have the text “We sell laptops” next to an image of a laptop, then the size of both elements should be similar).
- Relevant means something about what you offer specifically: for instance if there’s no reason why someone would want to buy from you rather than one of your competitors based on what they see on their website alone then there would be no point using anything at all except perhaps some kind of logo which every other company has too!
SEO is still critically important (though it’s changed a bit).
Search engine optimization is still important. If you’re not familiar with SEO, it’s the practice of making your website appear higher in Google’s search results for certain keywords. This was usually done by stuffing keywords into the content of your page and linking them to other pages on your site that also mentioned those words. It worked, but it was considered spammy, so Google came up with a new way to rank websites: looking at user behavior instead of just counting backlinks and keyword density.
Include responsive technology.
The first step in creating a successful website is to make sure it’s responsive. Responsive design is important for SEO and usability, and if you don’t have it, your site will be less accessible to the people you want to reach.
So what does responsive mean? Well, basically it just means that the layout of your site adapts based on the screen size of whatever device someone uses to view it (e.g., computer or tablet).
Make it interactive
Every website needs to be interactive. It’s not enough to just have a site with a pretty design and interesting content; your visitors want to be able to engage with you, your brand, and the product or service you provide in new ways.
This can be as simple as offering quizzes, polls, and surveys which allow people to interact directly with you through their own devices instead of having them fill out forms on your website. Websites that don’t offer interactive elements are usually boring ones that don’t really engage their customers—and who wants an unengaged customer?
Create high-quality, engaging content.
You’re probably thinking, “Oh, but I have no idea what to write!” Well, guess what? You don’t know what you want to write just yet. But that’s okay! Because there are so many different types of content you can create for your website.
- Blog posts about topics relevant to your industry that educate and inform readers
- Infographics with data-driven insights
- Podcasts or YouTube videos where you interview industry experts on their favorite topics (this is a great way to get more people invested in the topics that interest them)
With these tips, you can build a website that will make your customers want to return again and again!
Well, that’s it! We hope you’ve enjoyed this article and learned something new about having a website in 2023. If you have any questions or would like more information, please feel free to contact us. We would be happy to answer any questions or concerns you may have!